athmandu – Former Nepal cricket captain Paras Khadka has been officially appointed as the Brand Ambassador of Somany Ceramics Limited, a leading Indian tiles and bathware brand.
The strategic collaboration aims to leverage Khadka’s immense popularity and credibility to strengthen the brand’s digital outreach and consolidate market leadership in Nepal and South Asia.
Somany Ceramics Co-Chairman Sujit Mohanty welcomed Khadka, saying, “His journey of dedication and pursuit of excellence perfectly reflects our own principles of innovation and industry leadership. As Nepal is one of our key markets, Paras’s reliability will strengthen our brand position.”
Vice President and Head of Marketing Anshuman Chakravarty added, “Paras Khadka is a household name across generations in Nepal. His integrity and positive influence make him ideal to convey Somany’s core values of quality, innovation, and trust.”
Paras Khadka expressed his excitement, stating, “I am thrilled to collaborate with a brand like Somany, which consistently strives for excellence and quality. I have personally experienced their commitment to high standards.”
In the coming months, Khadka will feature prominently in digital campaigns, including video content, social media engagement, and interactive advertisements to enhance consumer awareness and drive online traffic.
Somany Ceramics is ranked among the top 15 global manufacturers and is the number one tiles and bathware brand in Nepal. The company produces 75 million square meters annually, exports to over 80 countries, and offers a wide range of building materials.
This ambassadorship is a strategic move to strengthen the brand’s connection with Nepali consumers and expand its footprint across South Asia.
